Brookfarm CEO talking through the program and being hands on.....

We are so excited to announce that very soon, we will be launching a brand new recycling initiative allowing soft plastics to be recycled through your home recycling bin!

For over 2 years, we have been working very closely with our packaging partners @ofpack to create a recyclable pack which will still keeps our products fresh and delicious!

Roll ‘N’ Recycle is a super simple concept where you simply roll your empty pack up and use the supplied sticker to attach it. This creates a 3-dimensional shape and allows it to be sorted correctly at the recycling facility.

We will be rolling this out across our popular 1.5kg Toasted Macadamia Muesli with Cranberry to begin with, and hope to have this initiative recognised as a national recycling program very soon - we then aim to launch this across our entire range.

We’re so thrilled to be the first company to launch this new home recycling initiative and to take a big step towards reducing landfill.

Learn more here

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